The Dash 2 Success Curriculum
8 Weeks to a Real Estate Business That Runs — Without Running You
This is where structure takes over — so you stop scrambling and start operating with consistency. Over eight Dashes, you’ll tighten the systems that drive results, so your pipeline strengthens, your decisions speed up, and your business runs steady week after week.
Dash 2 Success gives you the exact systems a top-producing, seven-figure agent uses to stay consistent, close strong, and protect her time — even in a shifting market. No fluff. No theory. Just a proven framework built to support seven-figure growth or simply bring more control to a business that’s been running on chaos.
Build a Seven-Figure Business Without Trading Your Life to Get There
Dash 2 Success isn’t another coaching loop full of busywork and theory. It’s an eight-week system that brings structure to your week, sharpens your systems, and supports seven-figure growth — without consuming your time.
DASH 1Back to the Basics & Full Business Audit
Set your foundation for a seven-figure structure.
Most agents never stop to evaluate how their business actually runs — they just keep reacting. In DASH 1, you’ll pause the scramble and get a clear-eyed view of your habits, systems, and marketing presence. You’ll tighten what’s slipping, reinforce what’s working, and set your plan to operate with more clarity, more control, and zero wasted motion.
This first DASH is about honest diagnosis — because you can’t scale chaos.
What You’ll Learn
- The habits top producers share — and where yours need strengthening
- How to spot the silent chaos hiding in your calendar and clean it up fast
- What your online presence signals to leads — and how to align it with your value
- How to write a sharper, trust-building bio that positions you as the pro
- The five Student Success Commitments that anchor all 8 weeks
- How to use your Weekly Scorecard to track action, measure consistency, and stay steady week after week
DASH 2Time, Priorities & Goals (Health, Wealth, Relationships)
Take back control of your week — and protect what matters most.
The biggest leak in most agents’ businesses isn’t leads — it’s time. In DASH 2, you’ll rebuild how you manage your calendar, protect your priorities, and focus your energy where production actually comes from. You’ll learn to stop reacting and start running your week with purpose — so what matters gets done, and what doesn’t gets cut.
Because without time control, every system breaks under pressure.
What You’ll Learn
- How to audit where your time is going — and fix the hidden gaps draining your schedule
- The difference between effort and effective action (and why most agents blur the line)
- How to build your Ideal Week using real-world rhythms, not fantasy planning
- The daily habits that anchor consistency, protect your energy, and keep you on track
- How to define personal and business goals that guide your decisions — and stick
- How to use AI to support your work without replacing your judgment
DASH 3Lead Channels & Your Prospecting Rhythm
Your path to a seven-figure income starts here — with a pipeline that actually works.
You don’t need more hustle — you need a system that produces. In DASH 3, you’ll audit your lead sources, tighten how you work them, and simplify your prospecting into a weekly rhythm that holds — even when your calendar fills up.
Whether you’ve been over-relying on cold leads or ignoring untapped gold in your sphere, this DASH helps you rework your entire pipeline. You’ll identify which sources to cut, improve, or add — and build a prospecting plan that drives steady results.
What You’ll Learn
- How to track, score, and prioritize every lead in your pipeline
- Which lead sources should be cut, optimized, or added to strengthen consistency
- How to stop overworking cold leads and underworking your hot ones
- The “Pipeline Math” that shows exactly how many actions you need to hit your goals
- The Weekly Prospecting Rhythm that keeps leads moving — without burning you out
- How to build 2–3 reliable lead channels that hold up when things get busy
- The Daily Prospecting Block + First Hour routine that changes everything
- How to turn Open Houses into a consistent lead engine
- How to build Geo-Farm presence and stand out locally
- Why Handwritten Notes and high-touch SOI moves still outperform most online tactics
DASH 4SOI, Referrals & Client-for-Life
Build long-term loyalty and referral flow — from the people who already know, like, and trust you.
Dash 4 turns your existing relationships into a reliable, long-term source of business. Whether your database is messy, neglected, or mostly in your head — this is where we fix that. You’ll segment your list, map a 12-month touch plan, and build a Client-for-Life system that compounds trust and referrals over time.
No fluff, no spam, and no overcomplicated CRMs — just real conversations, consistent value, and the systems that keep you top of mind.
What You’ll Learn
- The 12-month SOI touch plan that keeps relationships warm year-round
- Referral conversations that feel natural — not needy
- Gina’s system for staying in front of clients without annoying them
- How to map a true Client-for-Life journey that builds loyalty past the close
- Community presence tactics that create local visibility and trust
- Open houses reworked as a relationship-building system
- A 30-day SOI Warm-Up Plan to re-engage your sphere right now
DASH 5Working Buyers in Any Market
Run a tighter process. Spend less time. Get more buyers across the finish line.
Buyers don’t have to drain your time or derail your schedule. In Dash 5, you’ll learn how to guide buyers through a structured journey that protects your time, speeds up decisions, and filters out the uncommitted.
Whether it’s a low-inventory frenzy or a high-rate slowdown, you’ll have the scripts, structure, and confidence to lead — not chase.
What You’ll Learn
- How to prequalify and prioritize buyers so you're not chasing ghosts
- A structured buyer consultation that sets expectations and protects your time
- Buyer stages inside your CRM — with tasks that actually get followed
- Showing strategies that filter serious buyers fast
- Scripts that reduce indecision and move clients toward action
- Time protection strategies — so buyers don’t run your entire day
- The Weekly Buyer Review — a 15-minute habit that changes everything
- What to say when buyers hesitate, stall, or want to "just wait and see"
DASH 6Listing Machine
Build a listing system that wins appointments and creates a listing engine that feeds your pipeline.
This is the engine of a stable, high-income real estate business. In Dash 6, you’ll build a repeatable system that generates listing leads, wins the appointments, and drives predictable volume — even when inventory is tight or competition is fierce.
No more winging the consult. No more guessing at price. Just a clear listing playbook built to convert, market, and close with confidence.
What You’ll Learn
- How to run a listing consultation that builds trust fast — and wins at the kitchen table
- The 3 pricing rules that protect your sellers and your reputation
- What to say when they push back — handling price, commission, and “we’re not ready”
- Why pre-listing prep beats post-list cleanup (and what to include)
- How to turn open houses and Just Listeds into your next listing conversation
- The system Gina uses to list over 100 homes a year — without working 24/7
DASH 7Negotiations, Objections & Keeping Deals Together
Keep deals on track — with clear communication, strategic negotiation, and structure that holds up, even if tensions rise.
This is where confidence meets control. Dash 7 gives you the strategies and language to navigate tough conversations, negotiate smarter, and prevent deals from falling apart. You’ll learn how to communicate with clarity, respond with confidence, and keep momentum — even when clients hesitate or things get tense.
Whether it’s pricing pushback, inspection drama, or ghosting buyers, this Dash helps you stay in the driver’s seat without getting steamrolled or reactive.
What You’ll Learn
- When to push, when to pause, and how to stay in control when conversations get tense
- Go-to scripts and framing for common objections (pricing, repairs, commission, timelines)
- How to spot red flags early — and tighten your system to avoid dropped deals
- Negotiation principles that protect your client and keep the deal moving
- What to say (and not say) when a deal starts wobbling
- Why clarity kills chaos — and how to give your clients fewer reasons to stall
DASH 8Run Your Business Like a Top Producer
Tie it all together — and leave with a clear plan for consistent growth and focused execution.
In the final DASH, you’ll define the metrics that matter, lock in the habits and lead sources that drive real results, and build a business plan you can actually execute. From systems to support, every decision moves you toward more sustainable, profitable growth — without guesswork.
This is where seven-figure potential stops being an idea — and starts becoming your operating plan.
Ready to Break the Six-Figure Ceiling Without Burning Out?
Join agents who chose systems over stress — and hit seven figures with their lives intact
Have questions first? Book a quick fit call.
Frequently Asked Questions
What is Dash 2 Success?
Dash 2 Success is an 8-week coaching program for working real estate agents who want more consistent results and more control over their business. You’ll tighten the systems behind your week and work within a clear operating rhythm so your business runs with intention instead of reacting to whatever shows up.
Who is Dash 2 Success for?
Dash 2 Success is for growth-stage and established agents who already have business coming in, but want structure, standards, and a steadier week. If you’re tired of inconsistent months and calendar chaos, this program is built for you.
Is Dash 2 Success for new real estate agents?
Dash 2 Success can be a great fit for newer agents who already have some real activity — leads coming in, active clients, and follow-up to manage. If you’re brand new and still building your basics, you may get more value once you have a little momentum, so the systems we teach have something real to tighten and support.
How is Dash 2 Success different from other real estate coaching programs?
Dash 2 Success isn’t motivation, hustle, or “try this new tactic.” It’s practical structure. You’ll tighten what already works, set clear expectations with clients, and build repeatable habits that create steadier results — without your business consuming your life.
What’s covered in the Dash 2 Success curriculum?
Each week focuses on one DASH: foundations, time and priorities, lead channels, SOI and referrals, buyers, listings, negotiations, and a 90-day plan. Every DASH builds on the last, so you always know what to focus on next.
How long is the program?
Dash 2 Success runs for 8 weeks with weekly live sessions. You’ll get clear focus for the week, practical tools, and a scorecard to track what you’re doing — and what it’s producing.
Does Dash 2 Success include scripts and tools?
Yes. You’ll get practical scripts, checklists, worksheets, and tracking tools that support the systems taught in the program. They’re designed for real client conversations — not coach-speak or canned lines.
Is Dash 2 Success live or self-paced?
Weekly LIVE Dash sessions (approximately 2 hours once per week) give you structure, clarity, and support while you build consistency across the 8 weeks. Implement on your own schedule between LIVE Dashes. Submit a Weekly Scorecard to stay accountable and on track.
Will Dash 2 Success help with listings and referrals?
Yes — by tightening the systems that drive them. You’ll build a referral rhythm, strengthen your listing process, and improve client communication so results become more consistent and less dependent on luck.
What results can I expect?
Results vary, but agents typically gain more control over their week, clearer priorities, stronger follow-up, and steadier production. The goal is a business that feels manageable — and performs more predictably.
How do I enroll?
Enrollment is limited so agents can get real support. You can apply for the next cohort, or book a quick fit call if you want to make sure it’s the right match.
